Whenever a maker and a thinker get together, really cool stuff happens.

How much time have you invested in thinking about strategy? How many options have you considered before the plan was written? How have you ensured that the thinking behind the plan is challenged? How much time do you spend exploring trends, possibilities and cool stuff? How much time is spent playing with ideas, hopes and dreams?

Strategy and culture should have breakfast together.

With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

What are you doing at the moment? How does that compare to your competitors? What do you want to achieve? How can you create something people want?

Corporate strategy is usually only useful if you get people engaged with helping you to make it work.