Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.

A great strategy meeting is a meeting of minds.

Innovation is new stuff that is made useful.

Strategists who don’t take time to think are just planners.

Doing nothing requires effort. Over time, that effort is greater than the effort necessary to improve, or move somewhere better. The trick is to redirect energy.

If you change the rules of the market, you can be more successful than your competitors.

Strategy and culture should have breakfast together.