The task of the strategist and leadership team is to reduce uncertainty in the areas that they can directly influence in order to pursue attractively difficult objectives.
Strategy is not a solo sport, even if you're the CEO.
Following the rules of your industry will only get you so far.
Strategists who don’t take time to think are just planners.
All failure is failure to adapt, all success is successful adaptation.
Dont be a life spectator.. take the plunge.