Sam Walton was a master storyteller who used illustrative stories to reinforce his cultural standards.

Sam Walton instilled ownership of the products in the stores into the collective consciousness of every associate regardless of what job they did for the company.

When you compete with Wal-Mart, even if you think you've found a niche don't ever become complacent.

Wal-Mart's success strategies and tactics are easy to understand yet hard to duplicate.

Wal-Mart hires average people but squeezes above average performance and results out of them.

Differentiate your products, provide great service and don't even think about trying to compete with Wal-Mart on Price.

At Wal-Mart, if you couldn't explain an idea or a concept in simple terms on one page of paper Sam Walton considered the new idea too complicated to implement.