Sam Walton instilled ownership of the products in the stores into the collective consciousness of every associate regardless of what job they did for the company.

Wal-Mart hires average people but squeezes above average performance and results out of them.

Empowering people turns Wal-Mart's culture into a competitive advantage.

Differentiate your products, provide great service and don't even think about trying to compete with Wal-Mart on Price.

When you compete with Wal-Mart, even if you think you've found a niche don't ever become complacent.

Sam Walton was a master storyteller who used illustrative stories to reinforce his cultural standards.

At Wal-Mart, if you couldn't explain an idea or a concept in simple terms on one page of paper Sam Walton considered the new idea too complicated to implement.