I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.

If typography is calling attention to itself, it's taking that attention away from what the words are saying.

The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, "Because I like it."

Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.

A good cook can make something amazing out of even the blandest ingredients. Still, you don't want to eat the exact same dish every day.

I grew up in a Cleveland suburb called Parma, Ohio. Somewhere along the way I fell in love with a typeface called Bodoni. It turns out that Giambattista Bodoni had his foundry in Parma, Italy. So I pick Bodoni because us guys from Parma have to stick together.

Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper and lower case. Punctuation and alternate characters and numbers - let's not forget numbers - can add another 40 or so.