I had a lot of enthusiasms that were very contradictory, I was never very doctrinaire in the type of design I wanted to do.

When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.

I'm not sure about my design work every time.

It's a cliché, but typefaces are really just ingredients.

I can see how some people get sentimental about how we used to do things in 'the good old days' but in a way I just think they are being nostalgic for the way they were brought up.

If you ask people in the US what logos they like and recognise, they'll name Target or Nike.

The scientists at CERN were actually surprised that people commented on this. Reportedly Fabiola Gianotti, the coordinator of the CERN program to find the Higgs Boson, was asked why she had selected Comic Sans. She simply said, "Because I like it."