No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.
Michael BierutI grew up in a Cleveland suburb called Parma, Ohio. Somewhere along the way I fell in love with a typeface called Bodoni. It turns out that Giambattista Bodoni had his foundry in Parma, Italy. So I pick Bodoni because us guys from Parma have to stick together.
Michael BierutI think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.
Michael BierutI've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.
Michael BierutI'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
Michael BierutIt was 4 or 5 years into my first design job before the idea of doing graphic design on computers started taking hold. I started working in 1980, the Macintosh was introduced in 1984, then the real desktop publishing only started coming around in 85-86, but it wasn't really until the end of the decade that the transition became irresistible.
Michael Bierut