Everyone can have an opinion on a logo.

Compared with now when almost everyone knows what graphic design is and has some sort of access to the tools to make it, back then, it was really esoteric, you had to quantify it as being 'like commercial art', as one still does in certain circles. It was a strange thing to want to do for a living.

I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.

Australia seems to strike a balance between big and small. It's big enough to have that diversity, but not so big that it disintegrates into something that is not connected.

I have half a dozen designers who work for me, they 'realise' most of the design work, and I act as the design director and the main point of client contact on each project.

I'm not sure about my design work every time.

The truth about logos is that they are not that hard to do.