Sometimes you have to be worn out and burnt out to become authentic and original.

The company should be run from a creative point of view rather than a financial point of view.

A decision will be made before it's too late or soon thereafter.

Eventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.

User-generated content is not done by professionals. The best user-generated content eventually becomes those people gravitated in the professional world.

A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.

If it's not growing, it's going to die.