If I have a style, I am not aware of it.

I have architects write to me and ask me: How do you - and what do you do to - design the magic thing? I answer that very carefully. It's not necessarily about what you do, but the clients you do it for. You should write to Target, not me.

I don't care what people call me, labels have the negative value of making smaller boundaries for people.

Architectural and product designs have a narrative capacity - you can start to tell a story about them and imagine a lot of things.

I once got a postcard from a French poet who wrote - "you don't know me but I'm always very grumpy when I get up in morning. But when I get up now I put the tea kettle on, and when it starts to sing it makes me smile - goddamn you!" That's what happened when we first designed it - we got a lot of mail.

I've always believed that what can make a domestic setting truly home is the infusion of a cultural dimension.

If I have a style, I am not aware of it.