Failure to make the tough but necessary choices means slow painful death.

For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.

I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

Curiosity is the greatest source of ideas, retail revolutions, and insights.

The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.

Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.