Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

Our most exciting discoveries come from studying anomalies. The once-in-1000 occurrence is worth getting detail on.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.