Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

You make money when you get visitors to go through the entrance at capacity.

Define a winning proposition that is consumer right and delivers margin accretion.

Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.

Woo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.