Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.

Respond to your customer's dissatisfactions with precision and power.

The choices we make define our future.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Transform your employees into passionate disciples. Teach. Create apostles. Give people a calling, not a job.

I admire many entrepreneurs. They bring energy, excitement, youthful enthusiasm. What they lack in process, they make up for in gumption.

Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.