Too many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. SilversteinTime is a big enemy. Companies have a tendency to drift and to do what was successful yesterday. CEOs need to set a high goal, enforce a time-based output scheme and stay connected all the way down in their organization. They have to do this sincerely every day, everywhere.
Michael J. SilversteinMy best clients tell stories that inspire. They tell stories about situations that you can identify with.
Michael J. SilversteinThe Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.
Michael J. SilversteinCompanies that get in trouble have a failure to see two realities: market trends and competitor attacks.
Michael J. SilversteinConsumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Michael J. Silverstein