Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.
Michael J. SilversteinMy best clients tell stories that inspire. They tell stories about situations that you can identify with.
Michael J. SilversteinFunctional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Michael J. SilversteinA lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
Michael J. Silverstein