A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

Define a winning proposition that is consumer right and delivers margin accretion.

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

Looks do count. Deliver visually stunning merchandising. Engage at the point of sale. Help consumers shop with their eyes.