The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

Always welcome your customer's scorn. This rule says read the complaint letters. Categorize them. Decide how you are going to wipe them out.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

Companies that get in trouble have a failure to see two realities: market trends and competitor attacks.

I believe in classic ideas. They are timeless. They are forever. There are many fads in management.

A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.