Take an expansive view of the consumers needs and expand beyond your current boundaries.
Michael J. SilversteinConsumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.
Michael J. SilversteinPeople need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.
Michael J. SilversteinIf you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.
Michael J. Silverstein