The most effective CEOs have a primary source for tracking their markets. They meet with their teams frequently enough to keep innovation flowing, to reduce and focus costs, to be energized. They create a tight agenda and they set high goals.

Take an expansive view of the consumers needs and expand beyond your current boundaries.

Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time.

People need to be inspired. They need to hear and believe a story. If you want them to be self-motivated, you need to engage them.

If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.

The Golden Rule works. It really does. Treat people the way you want to be treated. Kindness begets kindness.

Completely understand the customer by seeking an intense, complete and empathetic understanding.