If you innovate broadly, focus on the customer experience, and deliver everyday a great product, you will gain share.
Michael J. SilversteinYou need to have sufficient resources against your priorities. Your eyes have to be open every day.
Michael J. SilversteinAll companies have many opportunities. Strategy is about allocation of resources and priorities.
Michael J. SilversteinWoo your biggest fans. This rule says concentrate your efforts at understanding on the 2 percent of consumers that personally drive 20 percent of sales and invite their friends and colleagues to enjoy you.
Michael J. Silverstein