Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

Completely understand the customer by seeking an intense, complete and empathetic understanding.

Define a winning proposition that is consumer right and delivers margin accretion.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

A curious mind armed with skill, experience, knowledge, and patterns can give birth to big brand revolution.

Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.

Curiosity is the greatest source of ideas, retail revolutions, and insights.