My best clients tell stories that inspire. They tell stories about situations that you can identify with.
Michael J. SilversteinOriginal research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.
Michael J. SilversteinToo many companies are happy to have workers to dread working. They have the wrong attitude because they have the wrong leadership.
Michael J. SilversteinThe truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.
Michael J. Silverstein