Deliver infinite growth having your customers talk about you, exclaim you and tell their friends and colleagues about you.

All companies have many opportunities. Strategy is about allocation of resources and priorities.

Better ramp up your virtual relationships. Companies think omni channel is the correct answer. This is not enough. The information explosion for consumers makes 24/7 and full and complete engagement possible.

Epidemics of "bad" voice can kill your reputation overnight.

The choices we make define our future.

You need to have sufficient resources against your priorities. Your eyes have to be open every day.

The truth is that business is simple: create great products, merchandise them at the point of sale, continuously innovate and surprise, reward and achieve a position of loyalty with your front line, and seek new truth from the market. Deliver the goods at a competitive cost. Price to earn a decent but not competitively inviting return. Not much else matters.