It's like what you might call Goldilocks' dilemma in the old fairy tale. Young men see women as "less than" or "better than," but never their equals. And studies indicate that equality is the best foundation for a healthy relationship.

We have the data to prove to men that gender equality is not a zero-sum game, but a win-win.

White men in North America are the beneficiaries of the single biggest affirmative action program in world history. It's called world history.

My colleagues and I have done a survey of 13,000 students on more than 17 campuses, and we found that while sex in college has always been a bit more casual, "hooking up" has pretty much replaced other traditional forms of dating.

Ironically, survey after survey shows that married men are happier and healthier than unmarried men. Oh, and they also have more sex.

The pull of Guyland reminds us that women cannot accomplish this transformation alone. In the book's final chapter I argue that just as men need to stand up, do the right thing and break the silence that perpetuates Guyland, so, too, do women need to support each other in resisting its pull.

So guys who are otherwise sensitive and thoughtful say and do ridiculously dumb things to impress other guys. It's an enormous performance, but guys know that if they fail, they'll be ridiculed as sissies mercilessly.