The most important key to successful investing can be summed up in just two words-asset allocation.

An asset allocation plan is based on your personal circumstances, goals, time-horizon, and need and willingness to take risk.

A Financial Research Corporation study determined that the expense ratio is the only reliable predictor of future mutual fund performance.

All of us live at the feeling level, and our feelings are in large part a result of the way we perceive things. You observe or are told something, you interpret it, and only then do you have a reaction at the feeling level. The point is that feeling is preceded by perception, and all of us are capable of controlling our interpretation [the associations and assumptions] of what we see. If we can control our interpretation, then it logically follows that we can exercise some control over our feelings as well.

A satisfied customer is the best business strategy of all.

The most important key to successful investing can be summed up in just two words-asset allocation.

Knowing nothing about investing might be a benefit. You won't have to unlearn many popular beliefs propagated by Wall Street and the media that aren't true.