Pay more, eat less. Diversify your diet and eat wild foods when you can.

My work has also motivated me to put a lot of time into seeking out good food and to spend more money on it.

The real food is not being advertised.

In Joel's view, that reformation begins with people going o the trouble and expense of buying directly from farmers they know - "relationship marketing," as he calls it. He believes the only meaningful guarantee of integrity is when buyers and sellers can look one another in the eye, something few of us ever take the trouble to do. "Don't you find it odd that people will put more work into choosing their mechanic or house contractor than they will into choosing the person who grows their food?"

If you’re concerned about your health, you should probably avoid products that make health claims. Why? Because a health claim on a food product is a strong indication it’s not really food, and food is what you want to eat

Don't ingest foods made in places where everyone is required to wear a surgical cap.

You are what what you eat eats.