Avoid food products containing ingredients that a third-grader cannot pronounce.

Fairness forces you - even when you're writing a piece highly critical of, say, genetically modified food, as I have done - to make sure you represent the other side as extensively and as accurately as you possibly can.

Don't eat anything your great-grandmother wouldn't recognize as food.

We are what we eat, it is often said, but of course that's only part of the story. We are what what we eat eats too.

...There's a lot of money in the Western diet. The more you process any food, the more profitable it becomes. The healthcare industry makes more money treating chronic diseases (which account for three quarters of the $2 trillion plus we spend each year on health care in this country) than preventing them.

We spend a remarkably small, shamefully small, percentage of our income on food. We manage to spend money on lots of other things. All up and down the social ladder you find people with plenty of money for cell phones, home entertainment systems, all other forms of entertainment.

Time is the missing ingredient in our recipes-and in our lives.