Without a goal analytics is aimless and worthless.

If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.

Change brings opportunities. On the other hand, change can be confusing.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

The essence of strategy is that you must set limits on what you're trying to accomplish.

Ultimately, health care fails the most basic test. It's not organized around the needs of the patient.

Sound strategy starts with having the right goal