Strategic thinking rarely occurs spontaneously
You can't be all things to all people.
Strategy is choice. Strategy means saying no to certain kinds of things.
The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.
Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.
The essence of strategy is that you must set limits on what you're trying to accomplish.