Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

Sound strategy starts with having the right goal

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

The best CEOs I know are teachers, and at the core of what they teach is strategy.

The ability to change constantly and effectively is made easier by high-level continuity.

The company without a strategy is willing to try anything.

There's a fundamental distinction between strategy and operational effectiveness.