Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

Companies operating in urban communities have a tremendous ripple effect.

Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

There's a fundamental distinction between strategy and operational effectiveness.

A target should go with every goal. A target is the value that defines success.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

Ultimately, health care fails the most basic test. It's not organized around the needs of the patient.