A strategy delineates a territory in which a company seeks to be unique.
If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.
The essence of strategy is choosing what not to do.
Companies operating in urban communities have a tremendous ripple effect.
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.