Innovation is the central issue in economic prosperity.

The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.

Finally, strategy must have continuity. It can't be constantly reinvented.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

Strategy is choice. Strategy means saying no to certain kinds of things.

Apple does all of its research and development in America. It has all these brilliant people sitting in Silicon Valley. But until recently, Apple made nothing in America. Zero. And the jobs that were accessible to a good, well-trained worker that knew how to do welding or assembly, none of those jobs had stayed in America. We don't have the workforce.

Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.