If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Sound strategy starts with having the right goal

Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center. We believe that it can give rise to the next major transformation of business thinking.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Without a goal analytics is aimless and worthless.

I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it's the best perch... because most of my work crosses boundaries.

The ability to change constantly and effectively is made easier by high-level continuity.