Finally, strategy must have continuity. It can't be constantly reinvented.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

You can't be all things to all people.

Without a goal analytics is aimless and worthless.

The essence of strategy is that you must set limits on what you're trying to accomplish.

The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.