The essence of strategy is choosing what not to do.
A target should go with every goal. A target is the value that defines success.
You can't be all things to all people.
A strategy delineates a territory in which a company seeks to be unique.
Companies operating in urban communities have a tremendous ripple effect.
I teach in the medical school, the School of Public Health, the Kennedy School of Government, and the Business School. And it's the best perch... because most of my work crosses boundaries.