Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center. We believe that it can give rise to the next major transformation of business thinking.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

The best CEOs I know are teachers, and at the core of what they teach is strategy.

Health care historically has been a very siloed field that's organized around medical specialties - urology, cardiac surgery, and so forth - and around the supply of these specialty services. The patient is the ping-pong ball that moves from service to service.