There's a fundamental distinction between strategy and operational effectiveness.
Innovation is the central issue in economic prosperity.
Finally, strategy must have continuity. It can't be constantly reinvented.
Strategy is choice. Strategy means saying no to certain kinds of things.
Technology has given us this wonderful opportunity to have low energy costs. We have to seize that, rather than keep debating and discussing and fighting over it.
If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.