The underlying principles of strategy are enduring, regardless of technology or the pace of change.

Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.

Strategic thinking rarely occurs spontaneously

Risk is a function of how poorly a strategy will perform if the 'wrong' scenario occurs.

Sound strategy starts with having the right goal

Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center. We believe that it can give rise to the next major transformation of business thinking.

Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.