A target should go with every goal. A target is the value that defines success.

Innovation is the central issue in economic prosperity.

The essence of strategy is choosing what not to do.

If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.

The ability to change constantly and effectively is made easier by high-level continuity.