A target should go with every goal. A target is the value that defines success.

A strategy delineates a territory in which a company seeks to be unique.

If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.

Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.

The chief strategist of an organization has to be the leader - the CEO.

You can't be all things to all people.