A target should go with every goal. A target is the value that defines success.

Ultimately, health care fails the most basic test. It's not organized around the needs of the patient.

If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems.

The company without a strategy is willing to try anything.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

Change brings opportunities. On the other hand, change can be confusing.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.