The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.

Living with the exhortation "Be in the World But Not of It," stimulates the best of your analytical skills, deepens your intuition, eliminates destructive competition, develops your skills and creativity serially and painlessly, and develops concentration, efficiency, accuracy, and humor. And that's what a creative life is all about: making it a work of art.

If you live for the highest goal, you are living a life of the spirit-whether or not you consider yourself to be on a spiritual path. If you consciously notice the larger aspects of life, always consider whether what you are doing coincides with these aspects, never forget the times when you were enlivened by the power of the highest goal, use those memories in new situations, and act with the knowledge of the support you have and the journey you are on-you will be living for the highest goal.

The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.

I think that that phrase from the Bible is one of the best definitions of "creative." When you are creative, you are in the world in the sense that you see what it is and know its problems and possibilities. But you are not of the world in the sense that you are not caught up in external things and are coming from your inner resources to create approaches that are yours alone and have potential to change the world.

You must set up measurement of results and celebrate small victories as you go along. I have observed that any creativity initiative gets about an eighteen-month grace period. If there aren't any tangible results in a year and a half, despite the strongest commitment, someone in the organization is going to start questioning the whole program.

I believe that if one can understand one's false personality or ego, then they can develop self-awareness and the manifesting of that self-awareness is leadership. Such a leader sets up the mechanisms within which creativity can flourish, and managers turn this into innovations in the marketplace and society. But it's never as clear-cut as I'm making it sound. It's much more dynamic, chaotic and fascinating in the way it plays out. That's why people have to operate more from their inner essence; it's the other constant that copes with the legendary constant of change.