When you are living with the exhortation or live-with "Be in the World But Not of It," you experience your connection with all and the possibility of co-creativity and collaboration with those around you. You see an oneness in the world as opposed to warfare, even with those who are your enemies. You are not of the world of conflict, even though you have the strength to deal with it and turn it around. You have compassion in the sense of seeing the highest in yourself and then seeing that in others.

Which I think is great. I don't think there's nothing wrong with it. If you look in most professional sports, they're run by Jewish people. If you look at a lot of most successful corporations and stuff, more businesses, they're run by Jewish. It's not a knock, but they are some crafty people.

The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.

I think that that phrase from the Bible is one of the best definitions of "creative." When you are creative, you are in the world in the sense that you see what it is and know its problems and possibilities. But you are not of the world in the sense that you are not caught up in external things and are coming from your inner resources to create approaches that are yours alone and have potential to change the world.

The most important thing you can do individually and organizationally is to pay attention to your own creativity. Sports psychologists call this muscle memory or paying attention to your perfect performance. In your own life you can notice when you do something that works right for you and celebrate it. The more you do this, the greater the probability that you will act creatively in future situations.

Today only happens once in a lifetime. Make the most of it.

If there is one characteristic that signals creativity in business, it might be follow-through.