I think that that phrase from the Bible is one of the best definitions of "creative." When you are creative, you are in the world in the sense that you see what it is and know its problems and possibilities. But you are not of the world in the sense that you are not caught up in external things and are coming from your inner resources to create approaches that are yours alone and have potential to change the world.

When you are living with the exhortation or live-with "Be in the World But Not of It," you experience your connection with all and the possibility of co-creativity and collaboration with those around you. You see an oneness in the world as opposed to warfare, even with those who are your enemies. You are not of the world of conflict, even though you have the strength to deal with it and turn it around. You have compassion in the sense of seeing the highest in yourself and then seeing that in others.

Paying attention at every moment, forms a new relationship to time. In some magical way, by slowing down, you become more efficient, productive, and energetic, focusing without distraction directly on the task in front of you. Not only do you become immersed in the moment, you become that moment.

I believe that if one can understand one's false personality or ego, then they can develop self-awareness and the manifesting of that self-awareness is leadership. Such a leader sets up the mechanisms within which creativity can flourish, and managers turn this into innovations in the marketplace and society. But it's never as clear-cut as I'm making it sound. It's much more dynamic, chaotic and fascinating in the way it plays out. That's why people have to operate more from their inner essence; it's the other constant that copes with the legendary constant of change.

The most important thing you can do individually and organizationally is to pay attention to your own creativity. Sports psychologists call this muscle memory or paying attention to your perfect performance. In your own life you can notice when you do something that works right for you and celebrate it. The more you do this, the greater the probability that you will act creatively in future situations.

Everyone is creative, but me and my colleagues are using a different definition of creativity than is implied when people say they are not creative. We believe that people are being creative if they are bringing out their highest inner resources to improve their lives and those around them. Those who are living from their core, and doing what they are destined to do, are being creative, no matter how mundane their work or profession might seem.

If you live for the highest goal, you are living a life of the spirit-whether or not you consider yourself to be on a spiritual path. If you consciously notice the larger aspects of life, always consider whether what you are doing coincides with these aspects, never forget the times when you were enlivened by the power of the highest goal, use those memories in new situations, and act with the knowledge of the support you have and the journey you are on-you will be living for the highest goal.