It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reliable. It is also a moral philosophy, a declaration of what kind of thinking one should engage in, in making moral decisions. It is, moreover, a political commitment, for it provides a guide to what groups one should acknowledge as relevant audiences for judging one's own thoughts and acts.
Michael SchudsonAmerican advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael SchudsonChances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael SchudsonMost criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson