Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Advertising generally works to reinforce consumer trends rather than to initiate them.

If advertising is not an official or state art, it is nonetheless clearly art.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.