Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Sales may lead to advertising as much as advertising leads to sales.

Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.

Advertising generally works to reinforce consumer trends rather than to initiate them.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.