Sales may lead to advertising as much as advertising leads to sales.

The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials

Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.

Sales may lead to advertising as much as advertising leads to sales.

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.