Advertising generally works to reinforce consumer trends rather than to initiate them.

Most criticism of advertising is written in ignorance of what actually happens inside these agencies.

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Objectivity, in this sense, means that a person's statements about the world can be trusted if they are submitted to established rules deemed legitimate by a professional community. Facts here are not aspects of the world, but consensually validated statements about it.

If advertising is not an official or state art, it is nonetheless clearly art.