When each of these three elements of vision-concern for excellence, for people and for the wider environment-are present, business is transformed from a tool for making profits into a creative, humane experiment for improving life.

Studying creativity is not an elite distraction, but provides one of the most exciting models for living.

There will be no good business unless the majority comes to agree that we should demand more from business than large quarterly returns.

Repeatedly we question the necessity of our actions and evaluate critically the reasons for carrying them out. But in flow there is no need to reflect, because the action carries us forward as if by magic.

It is as if evolution has built a safety device in our nervous system that allows us to experience full happiness only when we are living at 100%-when we are fully using the physical and mental equipment we have been given.

If we agree that the bottom line of life is happiness, not success, then it makes perfect sense to say that it is the journey that counts, not reaching the destination.

But to change all existence into a flow experience, it is not sufficient to learn merely how to control moment-by-moment states of consciousness. It is also necessary to have an overall context of goals for the events of everyday life to make senseTo create harmony in whatever one does is the last task that the flow theory presents to whose who wish to attain optimal experience; it is a task that involves transforming the entirety of life into a single flow activity, with unified goals that provide constant purpose.