Creativity is a central source of meaning in our lives...most of the things that are interesting, important, and human are the results of creativity...when we are involved in it, we feel that we are living more fully than during the rest of life.

It does not seem to be true that work necessarily needs to be unpleasant. It may always have to be hard, or at least harder than doing nothing at all. But there is ample evidence that work can be enjoyable, and that indeed, it is often the most enjoyable part of life.

An ideal organization is one in which each worker's potentialities find room for expression.

Control over consciousness cannot be institutionaliz ed. As soon as it becomes part of a set of social rules and norms, it ceases to be effective in the way it was originally intended to be.

But to change all existence into a flow experience, it is not sufficient to learn merely how to control moment-by-moment states of consciousness. It is also necessary to have an overall context of goals for the events of everyday life to make senseTo create harmony in whatever one does is the last task that the flow theory presents to whose who wish to attain optimal experience; it is a task that involves transforming the entirety of life into a single flow activity, with unified goals that provide constant purpose.

It is amazing how little effort most people make to improve control of their attention. If reading a book seems too difficult, instead of sharpening concentration we tend to set it aside and instead turn on the television, which not only requires minimal attention, but in fact tends to diffuse what little it commands with choppy editing, commercial interruptions, and generally inane content.

For better or worse, our future is now closely tied to human creativity.