Creativity is a central source of meaning in our lives...most of the things that are interesting, important, and human are the results of creativity...when we are involved in it, we feel that we are living more fully than during the rest of life.

To be creative, a person has to internalize the entire system that makes creativity possible. Creative individuals are remarkable for their ability to adapt to almost any situation and to make do with whatever is at hand to reach their goals.

Each of us is born with two contradictory sets of instructions: a conservative tendency, made up of instincts for self-preservation, self-aggrandizement, and saving energy, and an expansive tendency made up of instincts for exploring, for enjoying novelty and risk-the curiosity that leads to creativity belongs to this set. But whereas the first tendency requires little encouragement or support from outside to motivate behaviour, the second can wilt if not cultivated.

Optimal experience is thus something that we make happen.

If a leader demonstrates that his purpose is noble, that the work will enable people to connect with something large - more permanent than their material existence - people will give the best of themselves to the enterprise

Competition is enjoyable only when it is a means to perfect one’s skills; when it becomes an end in itself, it ceases to be fun.

Problems are solved only when we devote a great deal of attention to them and in a creative way...to have a good life, it is not enough to remove what is wrong with it. We also need a positive goal, otherwise why keep going? Creativity is one answer to that question - It provides one of the most exciting models for living.