If a leader demonstrates that his purpose is noble, that the work will enable people to connect with something large - more permanent than their material existence - people will give the best of themselves to the enterprise

Attention is psychic energy, and like physical energy, unless we allocate some part of it to the task at hand, no work gets done.

A person who forgoes the use of his symbolic skills is never really free.

Repeatedly we question the necessity of our actions and evaluate critically the reasons for carrying them out. But in flow there is no need to reflect, because the action carries us forward as if by magic.

There will be no good business unless the majority comes to agree that we should demand more from business than large quarterly returns.

Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.

Act as if the future of the universe depends on what you do, while laughing at yourself for thinking that your actions make any difference.