If a leader demonstrates that his purpose is noble, that the work will enable people to connect with something large - more permanent than their material existence - people will give the best of themselves to the enterprise

People who learn to control inner experience will be able to determine the quality of their lives, which is as close as any of us can come to being happy.

A joyful life is an individual creation that cannot be copied from a recipe.

Attention is psychic energy, and like physical energy, unless we allocate some part of it to the task at hand, no work gets done.

Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.

What does this contradictory pattern mean?one conclusion seems inevitable: when it comes to work, people do not heed the evidence of their senses. They disregard the quality of immediate experience, and base their motivation instead on the strongly rooted cultural stereotype of what work is supposed to be like. They think of it as an imposition, a constraint, an infringement of their freedom, and therefore something to be avoided as much as possible.

But it is impossible to enjoy a tennis game, a book, or a conversation unless attention is fully concentrated on the activity.