If an enterprise does not aspire to be the best of its kind, it will attract second-rate employees, and it will be soon forgotten.

The germ of an idea doesn't make the sculpture that stands up... so the next stage is hard work

Most of us become so rigidly fixed in the ruts carved out by genetic programming and social conditioning that we ignore the options of choosing any other course of action. Living exclusively by genetic and social instructions is fine as long as everything goes well. But the moment bioloical or social goals are frustrated- which in the long run is inevitable - a person must formulate new goals, and create a new flow activity for himself, or else he will always waste his energies in inner turmoil.

Creativity is a central source of meaning in our lives...most of the things that are interesting, important, and human are the results of creativity...when we are involved in it, we feel that we are living more fully than during the rest of life.

Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.

Today many American corporations spend a great deal of money and time trying to increase the originality of their employees, hoping thereby to get a competitive edge in the marketplace. But such programs make no difference unless management also learns to recognize the valuable ideas among the many novel ones, and then finds ways of implementing them.

Half a century ago, the Austrian psychiatrist Viktor Frankl wrote that happiness cannot be attained by wanting to be happy - it must come as the unintended consequence of working for a goal greater than oneself.