Half a century ago, the Austrian psychiatrist Viktor Frankl wrote that happiness cannot be attained by wanting to be happy - it must come as the unintended consequence of working for a goal greater than oneself.

Even without success, creative persons find joy in a job well done. Learning for its own sake is rewarding.

Good design is a visual statement that maximizes the life goals of the people in a given culture (or, more realistically, the goals of a certain subset of people in the culture) that draws on a shared symbolic expression for the ordering of such goals.

People enter Web sites hoping to be led somewhere, hoping for a payoff.

Many business leaders today view their jobs as entailing responsibility for the welfare of the wider community. These individuals do not define themselves as profit-making machines whose only reason for existing is to satisfy escalating expectation for immediate gain.

Try to be surprised by something every day.

Contrary to what most of us believe, happiness does not simply happen to us. It's something that we make happen, and it results from doing our best. Feeling fulfilled when we live up to our potentialities is what motivates differentiation and leads to evolution.