People enter Web sites hoping to be led somewhere, hoping for a payoff.

Control of consciousness determines the quality of life.

As long as we respond predictably to what feels good and what feels bad, it is easy for others to exploit our preferences for their own ends.

Unless a person knows how to give order to her thoughts, attention will be attracted to whatever is most problematic at the moment.

There are managers so preoccupied with their e-mail messages that they never look up from their screens to see what's happening in the nondigital world

To be overcome with the ultimate goal often interferes with performance.

For better or worse, our future is now closely tied to human creativity.