As long as we respond predictably to what feels good and what feels bad, it is easy for others to exploit our preferences for their own ends.

Attention is like energy in that without it no work can be done, and in doing work is dissipated. We create ourselves by how we use this energy. Memories, thoughts and feelings are all shaped by how use it. And it is an energy under control, to do with as we please; hence attention is our most important tool in the task of improving the quality of experience.

The rules themselves are clear enough, and within everyone’s reach. But many forces, both within ourselves and in the environment, stand in the way. It is a little like trying to lose weight: everyone knows what it takes, everyone wants to do it, yet it is next to impossible for so many.

But it is impossible to enjoy a tennis game, a book, or a conversation unless attention is fully concentrated on the activity.

...in the words of Max DePree: "Management has a lot to do with answers. But leadership is a function of questions. And the first question for a leader always is: 'Who do we intend to be?' Not 'What are we going to do?' but 'Who do we intend to be?'"

Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.

The ability to take misfortune and make something good come of it is a rare gift. Those who possess it are ..said to have resilience or courage.