You have to understand as a marketer that consumers are functioning in the age of efficiency.

When a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist.

You have to understand as a marketer that consumers are functioning in the age of efficiency.

It's not all about content. It's all about stories. It's not all about stories. It's all about great stories.

Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.

It's not going to happen if you wait for the boss to tell you to make it happen.

Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because they're already connected.