Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.
Mitch JoelWhen a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist.
Mitch JoelYou have to understand as a marketer that consumers are functioning in the age of efficiency.
Mitch Joel