Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because they're already connected.
Mitch JoelYou have to understand as a marketer that consumers are functioning in the age of efficiency.
Mitch JoelIt's not all about content. It's all about stories. It's not all about stories. It's all about great stories.
Mitch JoelWhen a consumer derives value - especially from something that was given to him for free - he becomes the best kind of evangelist.
Mitch Joel