Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because they're already connected.
Mitch JoelOnce you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.
Mitch JoelYou have to understand as a marketer that consumers are functioning in the age of efficiency.
Mitch Joel