Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time.
Mitch JoelYou have to understand as a marketer that consumers are functioning in the age of efficiency.
Mitch JoelOnce you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.
Mitch Joel